Ministry of Women and Child Development (MWCD) has the copy right of BBBP logo. Any organization, NGOs, Community Based Organization (CBOs), Corporates and International agencies shall never use BBBP logo without prior written permission of MWCD. Occurrence of action come to notice of this Ministry then a legal action may be initiated. All rights related to uses of Tag line of BBBP “Beti Bachao Beti Padhao” is reserved by Ministry. BBBP Tag line may be used only for public interest.



1.1 The Census (2011) data showed a significant declining trend in the Child Sex Ratio1 (CSR) between 0-6 years with an all time low of 918. The issue of decline in the CSR is a major indicator of women disempowerment as it reflects both, pre-birth discrimination manifested through gender biased sex selection, and post birth discrimination against girls (in form of their health, nutrition, educational needs).

The principal factor behind the Child Sex Ratio being so adverse is the low Sex Ratio at Birth (SRB)

2 . Social construct discriminating girls on the one hand, easy availability, affordability and subsequent misuse of diagnostic tools on the other hand, have been critical in declining CSR. The strong socio-cultural and religious biases, preference for sons and discrimination towards daughters has accentuated the problem.

1.2 The sharp decline as pointed by Census 2011 data is a call for urgent action, as it highlights that the girl child is increasingly being excluded from life itself. Coordinated and convergent efforts are needed to ensure survival, protection and education of the girl child.

In this background, Beti Bachao Beti Padhao (BBBP) Scheme was launched by the Hon’ble Prime Minister on 22nd January, 2015 in Panipat, Haryana to address the issue of decline in CSR and related issues of empowerment of girls and women over a life cycle continnum.

The scheme was initially launched in 100 districts in 2014-15, and was expanded to 61 additional districts in 2015-16. Following initial success of the scheme, the initiative has been expanded to all 640 districts of the Country (as per Census 2011) through a nation-wide mass media campaign, and focussed intervention and multi-sectoral action in select districts.


2.1 The purpose of these guidelines is to serve as a reference material with all necessary practical information on the components of BBBP and how to implement, monitor and report it at various levels.

These are also intended to serve as an effective reference manual for officials at the National and State / Union Territory (UT) levels for policy guidance and monitoring. The Guidelines cover key components of the Scheme as well as modalities of implementation.

It also lays down monitoring and reporting formats to be used at different levels. It is expected that these guidelines will be used by the target audience as a reference material for understanding scheme strategy and its processes. It will also help them to ensure effective implementation of the Scheme at all levels. The guidelines are not exhaustive and the feedback received from States/UTs from time to time will be incorporated as per requirements.


3.1 The Overall Goal of the Beti Bachao Beti Padhao (BBBP) Scheme is to celebrate the girl child and enable her education. The objectives of the Scheme are as under:

  • i. To prevent gender biased sex selective elimination
  • ii. To ensure survival and protection of the girl child
  • iii. To ensure education and participation of the girl child


Primary Young and newly married couples; Pregnant and Lactating mothers; parents
Secondary Youth, adolescents (girls and boys), in-laws, medical doctors/ practitioners, private hospitals, nursing homes and diagnostic centres
Tertiary Officials, PRIs; frontline workers, women SHGs/Collectives, religious leaders, voluntary organizations, media, medical associations, industry associations, general public as a whole


i) In Phase-I (Year 2014-15), the Scheme was started in 100 districts for focussed intervention and multi-sectoral action. These districts were identified on the basis of low Child Sex Ratio as per Census 2011 covering all States/UTs as a pilot with at least one district in each State. The criteria/norms for selection/identification of first 100 districts in Phase-I are as under :-

  • 87 Districts have been selected from 23 States/UTs having Child Sex Ratio below the National average of 918. 
  • 8 Districts have been selected from 8 States/UTs having Child Sex Ratio above National average of 918 but showing declining trend.
  • 5 Districts have been selected from 5 States/UTs having Child Sex Ratio above National average of 918 and showing improving trend so that other parts of country can learn from them.

ii) In Phase-II (Year 2015-16),

The Scheme was expanded in additional 61 districts covering 11 States for creating awareness and advocacy about the issue taking into account the criticality of the issue and performance of the scheme on ground.

iii) In this short duration, BBBP has been well-received and favourable trends are visible in many of the districts. The scheme has been successful in establishing the improvement in Child Sex Ratio as a National Agenda. Based on the successful implementation in 161 districts, the Cabinet has approved the expansion of BBBP which would include Multi-sectoral intervention in 244 districts (in addition to existing 161 districts) and Alert District Media, Advocacy and Outreach in 235 districts, thus covering all the 640 districts (as per census 2011) of the Country to have a deeper positive impact on Child Sex Ratio.

The list of 161 districts – selected under BBBP in Phase-I and Phase-II is placed at Annexure-I. List of Districts selected under Pan India expansion for Multi-sectoral Action (244 districts) and Alert Media Advocacy and Outreach (235 districts) is placed at Annexure-II and Annexure-III.


6.1 Advocacy and Media Campaign on Beti Bachao-Beti Padhao:

Under the Scheme, a Nation-wide campaign was launched for celebrating Girl Child and enabling her education. The campaign aims at ensuring that girls are born, nurtured and educated without discrimination to become empowered citizens of this country with equal rights. A 360° media approach is being adopted to create awareness and disseminating information about the issue across the nation.

This includes radio spots/ jingles in Hindi and regional languages, television publicity, outdoor and print media, community engagement through mobile exhibition vans, social media and field publicity.

Awareness generation through SMS campaigns, Mailers, Hand-outs, Brochures and other IEC material in English, Hindi and regional languages is to be adopted. Social Media Platforms are being used such as MyGov, Vikaspedia, Website of Ministry of Women and Child Development, Facebook, Youtube etc.

6.2 Multi-Sectoral intervention in selected Gender Critical Districts worse on CSR

Under the Scheme, the multi-sectoral action in selected 405 districts (including existing 161 districts) covering all States/UTs will focus on schematic intervention and sectoral actions in consultation with M/o H&FW & M/o HRD. Measurable outcomes and indicators will bring together concerned sectors, States and districts for urgent concerted multi-sectoral action to improve the CSR.

A flexible framework for multi-sectoral action will be adapted and contextualized by State Task Forces for developing, implementing and monitoring State/ District Plans of Action to achieve the State Specific Monitorable Targets. State/ Districts will similarly develop their plans responsive to different State/District contexts.


  • i) Improve the Sex Ratio at Birth (SRB) in selected gender critical districts by 2 points in a year.
  • ii) Reduce Gender differentials in Under Five Child Mortality Rate from 7 points in 2014(latest available SRS report) to 1.5 points per year
  • iii) At least 1.5 % increase per year of Institutional Deliveries.
  • iv) At least 1% increase per year of 1st Trimester ANC Registration.
  • v) Increase enrolment of girls in secondary education to 82% by 2018-19.
  • vi) Provide functional toilet for girls in every school in selected districts.
  • vii) Improve the Nutrition status of girls – by reducing number of underweight and anemic girls under 5 years of age.
  • viii) Ensure universalization of ICDS, girls’ attendance and equal care monitored, using joint ICDS NHM Mother Child Protection Cards.
  • ix) Promote a protective environment for Girl Children through implementation of Protection of Children from Sexual Offences (POCSO) Act 2012.
  • x) Train Elected Representatives/ Grassroot functionaries as Community Champions to mobilize communities to improve CSR and promote Girl’s education.


As the issue of decline in Child Sex Ratio is complex and multi-dimensional, a multi- sectoral strategy which is governed by the core principles of respecting, protecting and fulfilling the rights of girls and women, including the ending of gender discrimination and violence will be adopted. The core strategies will be as follows:

  • i) Implementing a sustained Mass Media Advocacy Outreach Campaign with a 360°
    media approach to create equal value for the girl child and promote her education.
  • ii) Placing the issue of decline in CSR/SRB in public discourse, improvement of which
    would be an indicator of gender balance.
  • iii) Focusing on Districts and Cities low on CSR for intensive and integrated action.
  • iv) Adopting Innovative Interventions/Actions by the districts as per their local needs,
    context and sensibilities.
  • v) Strengthening capacities of Panchayati Raj Institutions/Urban Local Bodies/ Elected
    Representatives/Grassroot workers as catalysts for social change, in partnership with
    local community/women’s/youth groups.
  • vi) Engaging with Communities to challenge gender stereotypes and social norms.
  • vii)Facilitating service delivery structures/schemes and programmes are sufficiently
    responsive to issues of gender and children’s rights.
  • viii) Enabling Inter-sectoral and inter-institutional convergence at District/Block/
    grassroot levels.


  • 10.1 States will form a State Task Force (STF) headed by the Chief Secretary to
    coordinate the Multi-Sectoral implementation of the Scheme. In UTs, the Task Force
    would be headed by Administrator, UT Administration.
  • 10.2 Ensure meetings of STF at least twice in a year.
  • 10.3 State will ensure formation of District Task Force (DTF) headed by
    Collector/Deputy Commissioner.
  • 10.4 State Government/UT Administration will review the expenditure and performance
    of the Districts on key monitorable targets on a regular basis.
  • 10.5 The State/UTs Government will facilitate trainings, initiate awareness generation
    activities and advocacy for changing the mind set of people. The Information Education
    and Communication materials will be used for wider dissemination and visibility of the
  • 10.6 State Task Force shall also plan to ensure effective implementation of Civil
    Registration System (CRS) and organized campaign on half yearly basis. The State may
    ensure participation of member of RGI in State Task Force (STF) as a member.


Monitoring of the BBBP Scheme would be at following levels:

  • 11.1 At National level, a National Task Force (NTF) for Beti Bachao Beti Padhao
    headed by Secretary, WCD with representation from concerned ministries namely Ministry
    of Health & Family Welfare, Ministry of Human Resource Development, National Legal
    Services Authority, Department of Disability Affairs and Ministry of Information and
    Broadcasting, Gender Experts and Civil Society representatives. The Task Force will
    provide national level guidance and support; finalize training content; review State plans
    and monitor effective implementation. The NTF will meet on a bi-annual basis to review
    the implementation of the Scheme.
  • 11.2 Ministry of Women and Child Development is the nodal Ministry for the
    implementation and monitoring of the scheme. Concerned ministries would be responsible
    for ensuring relevant sectoral inputs for the effective implementation. MWCD will have the
    responsibility of coordinating the implementation of the scheme through the BBBP
    Division. A Programme Management Unit (PMU) will be created under BBBP to provide
    technical inputs and support to BBBP Division for the implementation, coordination and
    monitoring of the Scheme. Secretary, WCD may cause minor changes in BBBP guidelines
    for operational exigencies in needed cases without affecting basic aim, objective and
    substance of BBBP and without additional financial implication.
  • 11.3 At the State level, the States shall form a State Task Force (STF) with
    representation of concerned Departments including State Level Services Authority and
    Department of Disability Affairs for Beti Bachao, Beti Padhao to coordinate the MultiSectoral implementation of the Scheme. As the issue requires convergence and coordination
    between Departments, the Task Force would be headed by the Chief Secretary. In UTs the
    Task Force would be headed by Administrator, UT Administration. Some States/UTs have
    their own mechanism at the State/UT level for Women’s Empowerment, Gender and Child
    related issues which may be considered and/or strengthened as State/UT Task Force.
    Principal Secretary, WCD/Social Welfare will be the convenor of this body. Department of
    Women and Child Development will have the responsibility of coordinating all the
    activities related to implementation of the Scheme in the State/UTs through the Directorate
    of ICDS/ MSK (Mahila Shakti Kendra). State Resource Centre for Women (SRCWs),
    institutions under the MSK Scheme wherever functional, will function as PMU to provide
    technical and coordination support for implementation and monitoring of the State action
    plan. The STF will meet at least twice in a year to review and assess the progress on
    intermediary targets achieved by the districts.
  • 11.4 At the District level, a District Task Force (DTF) led by the District
    Collector/Deputy Commissioner with representation of Departments like Health, Education,
    and other concerned departments such as District Legal Services Authority and Police. The
    DTF will be responsible for effective implementation, monitoring and supervision of the
    District Action Plan (DAP). Technical support and guidance for the formulation and
    implementation of Action Plan in the district would be provided by District Programme
    Officer (DPO) in the District ICDS Office using the Block level Action Plans. They shall
    also undertake monthly review of the progress on the activities listed in the Department
    Plans of action at the district level. MSK/District Level Centres for Women (DLCW),
    wherever functional, will act as PMU to provide technical and coordination support to
    DC/DM on implementation of BBBP.
  • 11.5 At the Block level, a Block level Committee would be set up under the
    chairpersonship of the Sub Divisional Magistrate/Sub Divisional Officer/Block
    Development Officer (as may be decided by the concerned District Administration) to
    provide support in effective implementation, monitoring and supervision of the Block
    Action Plan. The College Student Volunteers under MSK (in 115 selected backward
    districts) will sensitize and create awareness in the community on BBBP.
  • 11.6 At the Gram Panchayat/Ward level, the respective Panchayat Samiti/Ward Samiti
    (as may be decided by concerned State Governments) having jurisdiction over the
    concerned Gram Panchayat/Ward would be responsible for the overall coordination and
    supervision for effectively carrying out activities under the Plan with technical support of
    DLCW-Coordinator. At Village level, Village Health Sanitation and Nutrition Committees,
    (recognized as sub committees of panchayats) will guide and support village level
    implementation and monitoring of the plan.


  • 12.1 Beti Bachao Beti Padao Scheme is a Central Sector Schemes (CSS), implemented
    through State Governments/UTs through District Collectors/District Magistrates. GoI will
    provide 100 percent assistance for the implementation of the BBBP Scheme to the District
    Collectors. The Ministry of Women and Child Development (WCD) will be responsible for
    budgetary control and administration of the Scheme from the Centre. At the State/UT
    level, the Secretary of the Department of WCD will be responsible for the overall
    implementation of the Scheme along with the Director and other officers.
  • 12.2 DPO at district level will be nodal officer for the implementation of the Scheme.
  • 12.3 The scheme will be implemented through ICDS platform/MSK/DLCW at district,
    block and village level in convergence with Health, Education and Panchayati Raj
  • 12.4 The State component will be administered and supported under MSK scheme.

The flow chart of the administrative set for implementation of the Scheme at various levels is as under;

flow chart of scheme


In terms of the Integrated Finance Division, MWCD’s OM dated 8th July 2016 communicating restructuring of the plan schemes as per Ministry of Finance D.O. letter NO. 66(01)/PF. II/2015 dated 18.4.2016.

  • 13.1 Beti Bachao Beti Padhao(BBBP) scheme shall be operated/implemented under the
    Centrally Sponsored Umbrella Scheme namely, Mission for Protection and Empowerment
    for Women with 100% financial assistance for District Level component of the scheme. The
    Grant in Aid(GIA) shall be released by the Ministry of Women and Child Development,
    Government of India (GoI) directly to the District Collector/District Magistrate of the
    selected district. There is no provision for Direct Benefit Transfer (DBT) under the BBBP Scheme
  • 13.2 The component –wise requirement of funds for the year 2017-18, 2018-19 & 2019-20
    is at Annexure- IV which reflects a total requirement of Rs. 1132.5 Crore. The component
    wise budget allocation for Central level is at Anenxure-V; District level component at
    Annexure- VI alongwith the district level norms at Annexure-VII.
  • 13.3 The District Authorities shall have a separate designated BBBP Account operated by
    District Collector/ District Magistrate for implementing the scheme at the grassroots level.
    The details of the bank account open (name of the bank, branch, account number, address)
    along with IFSC Code, Mobile Number, may be intimated to this Ministry for transfer of
    funds through Public Financial Management System (PFMS). The details related to PFMS
    registeration, performa and mandate form is placed at Annexure VIII.
  • 13.4 The funds to the District Collector/ District Magistrate shall be released in two
    installments as per the proposals received from the respective Districts for District level
    activities as per the BBBP scheme guidelines.
  • 13.5 District Action Plans (DAP) shall be prepared by DC/DM of the concerned District
    and shall be shared with Department of WCD/Social Welfare and Ministry of WCD,
    Government of India. The approval of DAP will be conveyed by the WCD Ministry.
  • 13.6 Monitoring/review to be done by State WCD department/ Social Welfare department
    through State Resource Center for Women (SRCW) wherever it exists.
  • 13.7 The District Collector/District Magistrate shall furnish the UC, SoE & District Action Plan
    with signature, seal and submit directly to MWCD (with a copy marked to Pl. Secy of WCD/ Social
    Welfare of the respective State Govt./UT Admin.) in respect of the expenditure incurred on
    implementation of the Scheme in the District.
  • 13.8 Review of expenditure and performance to be done half yearly by State Task Force.
  • 13.9 The districts have to submit the financial progress of expenditure and Physical report
    before the release of second installment of the financial year.

Timelines for submission of reports:

i) Half yearly Progress of Expenditure along with Physical and financial reporting in prescribed formats will be sent to GoI, by the following dates

  • First half year ending 30th September : by15th October
  • Second half year ending 31st March : by 15th April


BBBP Scheme requires extensive review and regular monitoring mechanism. Therefore, this Ministry has developed online Management Information System (MIS) for monitoring & evaluation.

The online MIS is live on and all the Scheme implementing districts shall be access to this site with district specific user name and password.

To ensure accountability and for service improvement, it is important to document all activities conducted at the District, Block and Gram Panchayat Level, related to the Scheme and Campaign.

  • i) DPO may be designated as the Coordinating Officer by the DTF who will be
    responsible for coordinating with the Nodal Officers from Health and Education
    departments. The Coordinating Officer will collate and compile the monthly reports
    for submission to the MWCD with copy toState Governments.
  • ii) A Nodal Officer from each Department for formulation would be nominated for
    implementation and monitoring of District Action Plans under overall supervision of
  • iii) Regular process of documentation of all activities conducted at the District, Block
    and Gram Panchayat Level, related to the Scheme and Campaign will be undertaken
    through regular reports, MIS and photographic documentation at the district level.
  • iv) The qualitative progress should be well documented through case studies,
    good practices, innovations and be supplemented through photographs.
    v) At the District level, progress report shall be furnished by nodal officer (DPO,
    ICDS) in coordination with nodal officer of Department of Health and Education on
    quarterly basis on BBBP MIS portal.
  • vi) Nodal officer ensure that MIS shall be updated and submitted on quarterly basis
  • vii) The Districts have to submit utilization certificate (UC), SoE and annual physical
    report against the release of the fund for the previous Financial Year. The Format
    for U.C, S.O.E, and Physical Progress Report is at Annexure-X (Part A, Part B,
    Part C).


image 2


  • i) Evaluation of the scheme by independent agency will be conducted in consultation with NITI Aayog.
  • ii) The formats and methodology for the surveys/concurrent evaluation mechanism would be devised by the GOI to maintain uniformity.


  • i) Audit shall be done as per Comptroller and Auditor General of India norms and that channel will be followed at the Central and State Government levels.
  • ii) Social Audit will also be undertaken which will be conducted by Civil Society Groups to obtain direct feedback from public and institutions involved in implementation of the scheme.

Beti Bachao Beti Padhao Scheme : official notification

Beti Bachao Beti Padao Webiste : website

BBBP Guidelines 2019 : Click here